The consumer demand to know what is in their food has propelled "Clean Label" as the biggest macro trend influencer of 2017 and moving forward – it's a lifestyle!
Transparency with food is becoming increasingly important. Today's consumers crave a connection to their food choices and are very aware of ingredients. They support food that aligns with their values.
Communicating the story behind the food is a huge wellness connection point, as consumers want to become closer to the food source. Food with a story translates to "real food".
Clean Label encompasses a broad spectrum:
2016 was deemed year of the pulses by the United Nations... and that exposure is carrying over into 2017 with creative plant-based innovation. The proliferation of plant-based offerings is leading the way with veg-centric menu/recipe applications vs. traditional proteins across menus; as well as, new product launches in retail.
Plant-based eating and menu features continue to grow and are poised to be a long-term lifestyle and consumer preference. 22.8 million people follow a "flexitarian" inclined lifestyle. These are people that simply eat lighter & cleaner in their lifestyle and have reduced meat consumption.
Today's consumer is looking for a deeper experience that reflects their individual personality! Consumers are loyal to what they trust. We live in "real time" social media expression. The consumer is now, more than ever, an influential voice in multiple areas: as an influencer, critic, host, competitor and experience sharer - all of your brand.
Cheers to an innovative & prosperous 2017!
Chef Rob Corliss
RFEC Trends Chairman